Why Zoia Exists
Zoia (ζωή) — from Ancient Greek, meaning life.
The act of living fully.
That's the name. Here's the story…
I've been planning trips since before I knew it was something you could do professionally.
I have been a keen traveller for the last 10 years, meticulously keeping a list of the places I want to go to. I have travelled to around 80 countries and absolutely enjoy planning every detail. Between group-organised trips and luxurious getaways, I have savoured every destination for the fresh perspectives each one has given me.
My travel list is more than a tally; it’s a living ambition on expanding my worldview.
Planning is part of the pleasure: plotting the ideal season to visit, choosing the neighbourhood where I’ll stay, selecting experiences that balance authenticity with comfort.
The trip that changed everything was Peru and Machu Picchu. It really showed me how you can meet likeminded people in the other part of the world, how you can not only see more, but feel more, reflect more, and truly decompress.
For years I planned trips for friends informally. Group holidays that actually worked. Itineraries that people kept coming back to. The kind of trips where someone says "this is the best holiday I've ever had" and you quietly know it's because someone thought it through properly.
Zoia Experiences is what happened when I made that official.
I'm Kat — and I believe the best experiences don't just take you somewhere new. They return you to yourself, expanded. That's what every Zoia itinerary is designed to do.